In Vietnam’s ever-evolving foodie landscape, this iconic well-loved staple has been left behind… How can we re-ignite Kinh Do as the nation’s brand, capable of embracing and preserving Vietnamese cultural traditions for future generations and allow them to wear its crown with pride?

Through a bold interpretation of flavours and textures with patterns and colours, just like the juxtaposition of tradition and modernity, Kinh Do's Fresh range (Tuoi) has been given a new lease of life.