As a playful brand, Oreo is always on the lookout to tap into trends and culture, and it's undeniable that short code and emojis are the new way of communication. The limited edition pack contains special emoji and alphabet embossed cookies which is available across SEA markets.

These packs aim to express playfulness in short codes as consumers would literally be able to ignite their creativity and 'play' with it such as using their fingers to carve out different emojis as shown on packs.