Founded in 1987, SUPER pioneered and introduced the concept of 3-in-1 beverage products across Southeast Asia with the belief that great taste should be convenient and affordable.

With the new brand identity, it creates a strong architecture and portfolio to reflect its brand essence to its core. Apart from the enhanced ingredients imagery, having the gold ‘S’ device that cuts through the pack and the window to reflect the individual range color will help create easy recognition on shelves.